“You had me at hello.”
Is this how new customers feel about you? Wouldn’t it be awesome if you could engineer this sentiment into every new customer?
After all, good customer relationships start with good customer onboarding.
So, what kind of first impression does your business make on new customers?
Chances are that if you aren’t 100% sure it’s a positive one, you’re leaving room for a poor experience. In turn, you’re increasing the likelihood of customer churn or poor conversion rates.
Take Groove, for example. The customer support platform conducted an audit of its own onboarding practices. They found that designing an onboarding experience that helped customers respond to an orchestrated series of prompts increased their free-to-paid conversion rate by nearly 80%!
With a carefully constructed onboarding process, you can win over your customers from the very first interaction. Even better, you can nurture customers into lifelong brand advocates that provide even more value to your business in the form of referrals, larger purchases, and positive reviews.
Customer onboarding drives revenue – period.
If you want to build a better, more consistent, and automated customer onboarding process, this article will help you understand how to pull it off.
Continue reading “How to Set Up an Automated Customer Onboarding Process” →